As popularly phrased by Maslow and Kaplan in the 1960s “if all you have is a hammer, everything looks like a nail“. I experience this on a daily basis with various folks – not just the under 30s, either. The hammer is the smart phone and the nail is a text message.
I’m all about texting, don’t get me wrong. The convenience. The efficiency. The ease. The asynchronous benefits. It’s a great addition to our multi-channeled communications toolkit. BUT, I refuse to let it take the place of a good story, or an in-depth conversation requiring broader context, or anything involving emotions. I’m not writing an essay in a text message. No need. I have better suited tools for that. Call Me.
We already have CM (Call Me), PCM (Please Call Me), and WYCM (Will You Call Me?), so how about CCITM-CM (Cannot Compress Into Text Message – Call Me). Help me out here, give it a try. Start today!